How To Educate Your Target Audience with Quality Content
As technology continues to improve we find ourselves with an abundance of content. This in part is driven by the glut of different...
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Instagram's Logo Redesign Backfires
I've been digesting the logo change from 'gram for a few days now, and I've gotta say I'm not a fan. The vast majority of responses I've...
Executing a Content Strategy is a Marathon not a Sprint!
For those of you who don't know, Casey Neistat is a producer, social media celebrity, and co-founder of the tech company Beme.
Since March...
How to Measure Campaign Effectiveness
Marketing teams often have an arsenal of tools available when it comes to tracking digital performance. Adopting a suite of technologies...
How to determine your social media marketing budget
A recent study has revealed that many companies are quickly increasing social media marketing budgets. Currently, the average business...
Wing it? Bad Shout. Here's a Better Idea
'What's your strategy when it comes to content?'
...
The Art of Personalised Segmentation
Visitor expectations have risen dramatically in the context of consuming information online.
Mapping out user journeys is a great...
Startup HandMeDowns
There are many ways for a startup to scale and grow their business. Unfortunately there is no manual available which documents the steps...
How do you solve a problem like "Content Marketing is not relevant for me"
"Content Marketing is not relevant for me I built my business without it - it's all about relationships"
Emily Morris at Acanthus...
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