Writing Content that Converts
Relevancy
is key.
The first step is knowing your target audience. In order to write relevant, valuable, and engaging content, you...
Freddy's Passle
Musings of a marketer
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Learn How to Trump Your Competitors on LinkedIn
I was very fortunate to be joined on a webinar by the very knowledgeable Emily Miller from LinkedIn Tutors. She specialises in helping...
Should we all be Eating Hot Dogs Like a Freak?
A slightly unusual question, but nevertheless one we should really be asking.
In 2001, Takeru Kobayashi doubled the world record for...
Behind Enemy Lines - Tracking your Competitors' Online Performance
Winning, or at least participating in the digital game has become a growing endeavour for firms across most industries. With 40,000...
Get Smart - Avoiding the Hype Surrounding Big Data
The noise generated by "big data" distorts ones' ability to obtain actionable insights from digital analytics. Rather than collecting all...
How to gain more traction with your B2B Instagram account (and get paid by Netflix).
This sounds like a nice way to spend two weeks! Snapping away on Instagram courtesy of Netflix.
In the B2B landscape Instagram has a...
Which is the best day of the week to send your email newsletter?
I always thought the best day to send out an email newsletter was Tuesday but I am changing my mind.
What I had not considered...
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