The importance of having a deadline event.
Last week I registered for Reading Half Marathon. Having run this event for the last 4 years, I thought it's a good opportunity to...
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Apply The Multiplier Effect and Economics to Your Content Strategy
Remember studying economics and learning about the multiplier effect? If you did not this video is a great visual demonstration and there...
How personalised is your content?
"Hey Marc, this ad is REAL."
This is the slogan for the campaign launched by Lamar Advertising targeting Procter & Gamble's chief...
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