Walking into the perfect sales meeting.
How many times have you walked into a meeting with a prospective client and they knew exactly what you were going to present to them; had...
Freddy's Passle
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What else can you do to close a deal? A lesson from Olympic success
The concept of marginal gains has been at the heart of numerous sporting successes. Most covered is British Cycling, albeit a contentious...
Employee Advocacy, or Controlled Manipulation?
Adam Gray, co-founder of Digital Leadership Associates, expresses his discontent with the propensity for employees in firms to simply...
What does your content calendar look like?
Last year, I took a leaf out of LinkedIn's editorial calendars and created one specifically for the sales, leadership and marketing team...
An Introduction to Passle (Video).
Your business is full of experts. That’s why you hired them. Unfortunately, they’re so busy doing their jobs that they don’t have the...
How President Eisenhower can help you create content...
Claire – our head of content marketing – sent us all an email yesterday with our content calendar for 2017. Each month she has a...
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