You need to pay attention to word-of-mouth marketing
When it comes to buying decisions, word of mouth is massively powerful and this is becoming increasingly clear to me as times goes by....
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Apply The Multiplier Effect and Economics to Your Content Strategy
Remember studying economics and learning about the multiplier effect? If you did not this video is a great visual demonstration and there...
Employee Advocacy, or Controlled Manipulation?
Adam Gray, co-founder of Digital Leadership Associates, expresses his discontent with the propensity for employees in firms to simply...
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