When it comes to buying decisions, word of mouth is massively powerful and this is becoming increasingly clear to me as times goes by. Indeed a lot of my new opportunities are born out of referrals in some capacity. 

Yet it seems the case that as companies grow in size, they up the ante with their marketing and ad efforts; often employing elaborate schemes and splashing on pricey brand building exercises.

I don’t understand why countless organisations overlook their most powerful asset - their employees. Buyers trust peer recommendations more than anything and companies should be enabling their colleagues to be company advocates in the eyes of their high-value networks. Leveraging your employees’ networks is not only a cheap and effective way to marketing your service, but it can also pay dividends in easing recruitment, bolstering market awareness, and retaining existing business.