How to Align Sales and Marketing Teams During Your Sales Kickoff
One of the key objectives of any sales kickoff is to make sure the company is aligned with the goals and values set by leadership.
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I read this so you don't have to... 6 highlights from 'Influence' by Dr Robert Cialdini
I was introduced to this book by the team of ex-military folk at Applied Influence Group.
Here are my favourite highlights:
The 6
3 Steps to Align Business and Marketing Objectives with ABM.
The age old conundrum for B2B business leaders:
How do you get sales and marketing singing from the same hymn sheet?
Having...
Why Create a Community Around Your B2B Company? Nike Demonstrate.
You might have seen the coverage (if you were awake at 4.45am on Saturday) of Nike's attempt to break the sub 2hour marathon barrier....
96% of website visitors are just researching - sell less, earn more
Quite a startling statistic from Kissmetrics which begs the question, if 96 of every 100 people coming to your website are seeking...
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