I read this so you don't have to... 6 highlights from 'Influence' by Dr Robert Cialdini
I was introduced to this book by the team of ex-military folk at Applied Influence Group.
Here are my favourite highlights:
The 6
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Starting with Account-Based Marketing? The 6 steps to make it a success.
Account-based marketing is becoming a growing practice in B2B firms and can be defined as the alignment of resources with the objective...
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