How to Measure Campaign Effectiveness
Marketing teams often have an arsenal of tools available when it comes to tracking digital performance. Adopting a suite of technologies...
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The noise generated by "big data" distorts ones' ability to obtain actionable insights from digital analytics. Rather than collecting all...
The Demand Gap for Self-Service BI
According to a recent survey of over 800 business and IT professionals, 91% of respondents said it is important for business users to...
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