If the extent of your content marketing strategy is to create a blog post, share it on one or two social media networks and then never look at it again, think again.I've talked about the importance of upcycling content before. By this I mean either making your content appear on a different platform (so for example Passling a longer blog post, or putting an extract of it on Facebook Notes), or making it work in different medium (infographic, video, podcast, slideshare, etc).

The advantages of doing this are that you are:

  1. Extending the shelf life of your content
  2. Presenting it to an audience that probably missed it in its original format
  3. Reducing waste 

Below is a link to a recipe which is quite helpful.