Too many IT projects fail to deliver promised ROI and operational goals. BI and Analytics is no stranger to this. Tom Elgar's blog shows how this can be avoided by utilising internal content marketing to help cultural and then digital transformation.
Professional services firms are staffed by bright people, which is why they are paid to give advice. Being bright they also have opinions which, though critical to doing their job well, can make them pretty difficult to manage. One of the management trends we have noticed is for internal content marketing - there may be a cool name for this but I don't know it. In essence this is the practice of leading people in a direction by explaining why it is interesting.
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