"Just like a consumer brand, once a company has earned the attention [of their employees] they have got to keep re-earning it every day though great content delivered across multiple platforms."
In other words, your strategy for internal advocacy is effectively identical to your strategy for external advocacy.
Christopher Hannegan, U.S. Chair of Edelman's Employee Engagement Practice, answers some commonly asked questions about employee engagement including why it matters and how it can be improved.
More posts by Tom Elgar
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